NOAH's new single "Mechanical Animals (Electro Version Dub Mix)" is featured in on Los Angeles DJ Mikey Gallagher's Kings Of Clubs Mixshow.
Stream and Download "Mechanical Animals" here: www.bit.ly/noahawal
After hitting the Top 10 on the U.K. Music Week Charts with his “Man In The Making” Mix Collection last summer 2015, the artist known as NOAH withdrew from the scene to further develop his craft and build his team. Fast forward to Summer 2016 he has released his self produced American theme anthem titled “American Royalty” mixed by Brent Kolatalo (Bruno Mars, Drake, Kendrick Lamar, JayZ, Eminem, Kanye) and mastered by Tom Coyne (Adele, Taylor Swift, Justin Bieber, Sam Smith, One Direction) which opens with JFK’s 1961 Inaugural Address and has a shout out to Taylor Swift and her “Blank Space” single in the second verse “Living in the Blank Space, Swiftly Moving!”
To accompany the original version of “American Royalty,” Icon Worldwide Music and TEAM NOAH are now happy to present the Official Release of “American Royalty – The Freedom Trap Mix in addition to a sparse vocal dub edit for the more discerning dancefloor.
NOAH aka Christofer Holland, is an American recording artist, producer, and DJ living in New York City. His 2014 single “Keep on Movin’” was a 2014 Billboard and UK Music Week Dance Chart success. The single spent five weeks on the US Billboard Dance Charts claiming the #39 spot on January 11th and #19 and #12 on the UK Music Week Club and Pop Charts!
NOAH’s self-released debut pop/dance Gotham anthem “New York is Dead” spent 20 weeks on the DJ Times National Dance Charts. His follow-up single “No More Angels” was a L.A. themed summer release which entered the Top 40 on the DJ Times Chart National Club Chart. It quickly climbed from #39 to #3 on the UK Upfront Music Charts and to #14 on the UK Music Week Commercial/Pop Club Chart.
His newest single “Man in the Making” soon to be released on his label, Icon Worldwide Music / Labelworx UK was produced by NOAH and Ben Dabson, aka Radical Academy in Cardiff, Wales U.K.
“Dubspot has become a very important part of my evolution as an artist. The training has provided me the skills to bring my musical ideas to fruition. The support I have received from the DubSpot community is invaluable. Such a great experience! It is more than just an electronic music academy; it is an incredible forum of likeminded artists.” – NOAH
Guest Interview By RAIN
After three consecutive hit dance club singles “New York is Dead”, “No More Angels” and “Keep On Movin” which respectively climbed to 15, 14 and 12 on the UK Music Week Pop Dance Charts and earned the artist a 5 week residency and a 39 peak position on the Billboard Dance Club Chart, the artist known as NOAH opens up about his adventures.
RAIN: Your most recent release “Keep On Movin’” was licensed to an Italian record label. Can you tell us about this?
NOAH: EGO was the label. All artists need to be warned: If EGO calls “Do Not Drink the Cappuccino! They didn’t pay the licensing advance or release the single within the contracted period so I took my record back and ‘Kept On Movin!” This label literally stopped my momentum and I will never forgive them for this. I had my distributor pull the record from the world for the label when early distribution reports from my UK distributor, Labelworx, counted 19 different currencies. The scope was huge. As an independent artist and label, I was doing very well ‘under my own steam!’ as one of my main promoters phrased it.
RAIN: What would you have done differently if you were just starting out today?
NOAH: I would never want to start again. I just needed to “Keep On Movin’” and not look back... to live up to my own lyrics in “Keep On Movin’!” I would, however, have a better contract negotiated with reversion clauses worked into it. If I would’ve had the foresight, I would have not let a little shit Italian label near my record.
RAIN: How it is to have a hit dance record?
NOAH: The reality is actually not so riveting. It was a very anti-climactic experience. I had to push it. There was no magic. I know exactly what went into it. There was nothing glamorous about it. It is a lot of hard work. I sorted out the remixes. I organized Billboard Dance Chart promotion for the U.S. market and Music Week Chart promotion in the UK, hired a UK based radio promoter and a public relations firm to support the release in the U.K., along with several other promoters in the U.S., U.K. and Germany. This is without even mentioning my own blood, sweat and tears with PR, radio promotion and social media. Social media helped immensely. The social networks connect everyone together. This is really amazing. The world has become so small. However, social media can also be extremely consuming… to constantly need to create content for followers can be quite slavish. A little privacy and mystery would probably be good for everyone… and definitely more relaxing. We live in an ADD culture and it demands to be fed constantly.
RAIN: How does an artist go about having a Billboard or Music Week Charting Dance Club Hit?
NOAH: You hire promoters. There are only few who actually succeed as Billboard promoters… roughly a handful who can get tracks to the Billboard Reporting DJs and get results. There are approximately 135 (give or take) Billboard nightclub reporting DJs across the United States that maintain charts of what they play on a weekly basis and send them to the ‘chart manager’ at Billboard for tallying and publication. As one can imagine, the competition is fierce and the politics are thick. And each promoter has his or her particular tribe of loyal DJs that they can count on to report their projects as being played…even if the record doesn’t hit the dance floor. It is a statistical game of sorts. The name of the game is to get as many of these DJs charting the record as possible at a given time and there are strategies to do this.
Music Week functions similarly, however the UK is just more receptive to new music and there are fewer politics involved. Power Promotions in London is a top-notch company that have consistently been able to deliver very great results with virtually non of the drama that I endured when promoting to Billboard in the U.S. It can be a dirty business. The stories are true.
NOAH: We can save this for a private conversation. I witnessed some very absurd things. I can’t even laugh about them yet…
RAIN: What does being on the charts do for an artist?
NOAH: Basically, it lets people know you exist. Billboard is a household name and to have your single charting on Billboard may be worth its weight in gold…. I say “may” only because of the perception it can create. It’s a great sound byte. However, Billboard is an industry publication and the average Joe doesn’t even read the magazine and could care less if you are on a Billboard Chart. So in a sense it’s like show and tell to your industry peers.
RAIN: I've read that you decided to take some courses at the electronic production academy, Dubspot in Manhattan. What prompted this? What do you think you got out of going?
NOAH: I spent two years boxed up in my apartment promoting my last three singles. I needed to get back to production, mixing and mastering and to sharpen my DJ skills. As well, I needed to be with other musicians. The great thing about Dubspot, in addition to all of the training, is that it is really a very vibrant community of artists who all share a love for music and technology. It’s bliss really.
RAIN: Do you find recording and songwriting to be a lot different to DJing. Has it helped your songwriting?
NOAH: DJing inspires songwriting and teaches one to write better songs. In many ways DJing is songwriting. It’s like sonic tapestry. Telling stories.
RAIN: What's been the high point in your musical journey so far?
NOAH: The support and enthusiasm for my music is the very gratifying. And every song is high for me. Every song is a new baby and they all come with their own joys and challenges.
RAIN: What drives you to write and perform music?
NOAH: It’s been with me since childhood. The impulse. I managed a meticulous record collection. Music was always there. And my tastes are quite eclectic.
RAIN: What projects do you have coming up?
NOAH: I’m wrapping up my next single titled “Man in the Making” at the moment. It’s the sequel to Keep On Movin’! I’m very excited about it. It’s being produced with Ben Dabson aka Radical Academy in Wales.
RAIN: Do you believe in aliens?
NOAH: We are aliens. There are a zillion forms of life on our planet alone. It is ridiculous to think there isn’t more out there.
RAIN: Is New York still dead?
NOAH: Hmmm. “New York is Dead” was a song about looking for a party on a Saturday night. New York City is great but it is not what is used to be. It lost the edge it once had. Thankfully I was able to experience the era. And, really, there is so much life in New York City it’s overwhelming at times.
Keep On Movin’ Complete Remix Collection
Extended and Dub Mixes:
PR Newswire Press Release here: www.bit.ly/noahatdubspot
NEW YORK, Nov. 24, 2014 /PRNewswire/ -- After three consecutive U.K. Music Week Charting Dance Hits and his latest Billboard Hit Dance Single "Keep On Movin', NOAH, takes a three month sabbatical at the acclaimed electronic music production school, DubSpot.
DubSpot was created by Dan Giove in 2006 and has evolved to be an international leader in electronic production-based training programs with its flagship location in Manhattan's Meat Packing District and a newly opened Hollywood campus in Los Angeles in June 2014. The instructors are all working DJs, producers and sound engineers and provide hands-on training relevant to modern day electronic artists.
NOAH has immersed himself in Dubspot's Ableton Live Producer Certification Program, the Mixing and Mastering Program and the DJ Extensive Training to sharpen his skillset before his return in 2015.
"DubSpot was the obvious answer!" - NOAH
"I spent the last two years marketing my last three singles and I desperately needed to sharpen up my production skills. The intensive training at DubSpot is preparing me for my renaissance, so to speak. Not only am I getting some excellent training, but I am immersed in a 'vibrant community of artists!'" It's an intense and exciting time! I'll be returning more confident and skilled to the industry as a recording artist, producer and DJ!"
After a small Italian record label breached contract on the licensing of his hit single "Keep On Movin", the artist decided to take two steps back in order to move ahead wiser and stronger. "It was a blessing in disguise," NOAH explains, "however, I still wish I never would have drank the cappuccino! Am I bitter? Yes! Of course! However, it led me to DubSpot and I am now destined to come back stronger than ever!"
NOAH is currently preparing his next single titled "Man in the Making," which is being produced by himself and Ben Dabson a/k/a Radical Academy in Cardiff, Wales, U.K.. NOAH asserts, "'Man in the Making' is the sequel to 'Keep On Movin'! It's definitely a NOAH track!" he adds, "however, it's going to have a fresh sound! I am very excited about it."
For a limited time, NOAH's hit single "Keep On Movin" and remixes are available for complimentary download on his Soundcloud.
Extended and Dub Mixes:
Photos by Emma Castelbolognesi
For more information on NOAH, interviews, reviews or features, contact Christofer Holland through Email or call 917 207-1414