Welcome to New York—Let’s Cut the Bullsh*t

Every year, millions of people try to make New York City home. Some are chasing a dream. Some are running from one. Either way, the city doesn’t make it easy. Rents are insane, inventory moves fast, and half the listings you see online? Straight-up smoke and mirrors.

I got into real estate thinking I could help people cut through the chaos. Instead, I found myself neck-deep in it. Seven months in, two deals closed, and more broker drama than I care to relive. The game is brutal—not just for renters, but for new agents too. And let’s be honest: a lot of it is designed to confuse you, pressure you, and make you pay for things you shouldn’t have to.

But I started paying attention. I kept track. I learned which buildings actually offer no-fee rentals, which management companies are solid, and how to spot the red flags before they burn you.

This guide is for anyone who’s tired of the runaround. It’s not fluff, and it’s not sugar-coated. It’s the real deal—built to help you find an apartment in New York without getting played, hustled, or charged a broker fee for something that should’ve been free.

Because if you’re gonna pay this much to live here, at least let it be for the rent—not the nonsense. - C. T. Holland